BII REPORT: The Future of Mobile Advertising - Business Insider

Smartphones are rapidly becoming the most common device connected to the Internet.?For the first time ever last year, smartphone sales passed PC sales.

Now, everyone's attention is turning towards the future of mobile advertising.

BI Intelligence?has produced a comprehensive presentation on mobile advertising,?looking closely at the growth of smartphones and tablets, mobile usage trends, and emerging mobile advertising strategies.

Access The Full Presentation And Data By Signing Up For A Free Trial Today >>

Here's a quick breakdown of the dynamics surrounding mobile advertising:?

• Mobile usage has -- and will continue to -- grow exponentially: Smartphone sales have overtaken PC sales, and will soon dawrf them.?There are over one billion smartphones in use, and it's still early in the conversation cycle (with six billion dumbphones in use).?Time spent on mobile is growing rapidly, accounting for more than 10% of total web traffic, and more than 50% of Pandora and Twitter use.?
• The mobile ad market is still relatively small: Last year, the total U.S. mobile ad spend was approximately $1.25 billion, a tiny fraction of overall U.S. ad spend.?And most "mobile ads" were simply search and display ads viewed on mobile.?
• Why? Mobile CPMS are low, and ads are oftentimes intrusive. Ad spending has therefore not caught up with time spent on mobile.?These will remain significant challenges to mobile ads.
• But, native ad formats are emerging and we are seeing growth: The future of the Internet is mobile,?and new ad formats are being designed and tested. So far,?sponsored stories have proven most effective for the advertiser and least intrusive to the user. Facebook created a mobile sponsored story business with a run rate of $180 million in almost no time.

The presentation is full of charts and data that can be easily downloaded, and put to use.

In full, BI Intelligence's reports:

To access BI Intelligence's full reports on The Future of Mobile Advertising, sign up for a free trial subscription here.

Source: http://www.businessinsider.com/bii-report-the-future-of-mobile-advertising-2012-7

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Mental health clinic offers anger management, other self-improvement

This post was originally published by F.E. Warren Air Force Base - News

July 27, 2012 in F.E. Warren Air Force Base, Wyoming by clevine

The F. E. Warren Mental Health Clinic offers several self-improvement workshops including an anger management class, which was most recently held July 17.

"It's one of our most popular classes," said Glenn Garcia, 90th Medical Operations Squadron Family Advocacy outreach manager.

Garcia taught those attending the class what causes anger, how to avoid losing control of one's temper, why people should control their anger and why it is important for people to keep their anger in check.
more...

Continue Reading ?

Source: http://www.armedforces.com/mental-health-clinic-offers-anger-management-other-self-improvement-classes/

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Why a Snowboard Sizing Calculator is So Essential for Snowboarding

Copyright (c) 2012 Dan Garren

You simply cannot ride a bicycle if your feet cannot reach its pedals. Similarly, you cannot snowboard if you do not know anything about the size of the board that suits you the most. Therefore, it is important to buy a snowboard with the right size when you plan to snowboard.

Secondly, determining the boot size of a snowboard is equally essential in order to perform effectively in snowboarding. If you do not know the correct size, you may fall down the snowy hills because your toes are not placed in the correct position on the snowboard boot. Also, you need to evaluate whether you have enough ability to snowboard or not.

All the above factors indicate that there should be an instrument that considers all these points and reveals the required snowboard size of each snowboarder accordingly. One such instrument is the snowboard sizing calculator that keeps snowboarders on the right track. When they insert their information, it shows them the right size of snowboard they should buy.

More about Snowboard Sizing Calculator

There are various snowboard manufacturers that sell snowboards online. Obviously, their customers also want to know the right size of snowboard they should buy. Therefore, snowboard manufacturers make sure that they provide snowboard calculators on their websites. You can use this calculator for free. You just have to insert some values such as, your weight, height, etc, and you get the right snowboard size that suits you. Half the job is done once you have bought a snowboard that exactly matches your snowboarding characteristics. This is because only the right snowboarding equipment will enable you to master the art of snowboarding.

How it Works

A snowboard calculator is divided into the following parts in which you have to insert values: Height (Measurement ranges from the shortest to the tallest snowboarders) Weight (From 30 pounds onwards) Gender (Male/Female) Skill level (Beginner, Intermediate, Expert) Riding style (Freestyle, Freeride, Freestyle/Freeride, and many more) Boot size (From smallest to the largest)

When you click on each part, it gives you the above options to choose from. After you have provided all the required information, click on "calculate snowboard size". The calculator will show you what size of snowboard you should buy for yourself. It will show the length and the waist width of a snowboard that is perfect for you. Some Considerations for Snowboarders In some situations, the most important thing to consider is the snowboarder's ability.

Therefore, it is okay to use a shorter snowboard. Similarly, it does not always matter if you are tall and weigh more. However, your snowboarding calculator may show you that you require a large-sized snowboard. But you do not need to follow it completely. Focus on your snowboarding skills. If you are still a beginner, it is better that you prefer a shorter snowboard because it is easier to snowboard this way. Otherwise, taking help from a snowboarding calculator is the best way to determine which size you require.

Source: http://www.artipot.com/articles/1314183/why-a-snowboard-sizing-calculator-is-so-essential-for-snowboarding.htm

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Mother Nature's Olympians crowned

Sue Mainka / IUCN

The cheetah can run more than twice as fast as the fastest human for short distances.

By Alan Boyle

The Olympics is a time to celebrate the world's fastest and strongest humans, but you can rely on the International Union for the Conservation of Nature to put the best of human performance in perspective. They've just come out with their list of Olympians for the natural world?? champions that range from the fleet cheetah to the humble fungus.

"While celebrating the achievements of talented athletes across the world this summer, we should also take the time to appreciate these incredible species," the IUCN says in today's Olympian roundup. Here are some of the conservation group's medalists for 2012:

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Sprint: Cheetahs (Acinonyx jubatus) can bolt at 70 mph or more for short bursts, making them the world's fastest land animals. In comparison, Jamaican sprinter Usain Bolt is credited as the fastest human, with a top running speed of 27.79 mph. Theoretically, humans could reach velocities of 40 mph ? still short of the cheetah's personal best.?

High jump: To even things out, cross-species-wise, the IUCN is measuring jumping ability in terms of body length. By that measure, a lowly insect known as the common froghopper (Philaenus spumarius)?gets the high-jump crown. It can jump 115 times its body length, while the record for humans is just a little over 8 feet (2.45 meters). That's about 1.25 times the height of the record-holder, Cuba's Javier Sotomayor (6-foot-5 or 195 centimeters).

Joelle Dufour / IUCN

The rhinoceros beetle can lift 30 times its own weight.

Weightlifting: The IUCN's winner here is the rhinoceros beetle (Megasoma elephas), which can lift more than 30 times its body mass. In comparison, the IUCN notes that the heaviest individual weight lifted by a human in an Olympic competition was 580.9 pounds (263.5 kilograms), a record set by Iran's Hossein Rezazadeh. His weight as of 2007 is listed as 340 pounds (152 kilograms), which means the poor guy couldn't even lift a mass twice his own weight.

Archery:?The smallscale archerfish (Toxotes microlepis) can shoot down land-based insects (flying insects or insects on branches) and other small animals with water shot from their specialized mouths.

Boxing:?The mating season for the European hare (Lepus europaeus) peaks in the spring, during a time called ?March Madness.? Females choose their partners according to their strength by "boxing" with them ? when females and males stand on their hind legs and hit each other with their paws. As females are slightly larger than males, only the strong males impress the females and get the chance to mate. Survival of the fittest: the true gold medal.?

Gymnastics: In the animal world, it's hard to beat the?agile gibbon (Hylobates agilis).?

Agile gibbons are monkeying around at Thailand's Chiang Mai Zoo.

Shooting:?The fruits of the Himalayan balsam (Impatiens glandulifera) open explosively with a popping sound, "shooting" their seeds to distances of 23 feet (7 meters) or so. A prolific seed producer, each plant produces about 2,500 seeds, and its dispersal technique helps the plant colonize new areas. Native to the Himalayas, but naturalized in Europe and elsewhere, it tends to become an invasive species and outcompete other plants.

Shot put:?The Lammergeier (Gypaetus barbatus), also known as a bearded vulture, is one of the largest of the Old World vultures. This bird wins the IUCN's medal for shot put because it drops large bones from great heights in order to shatter them and eat the marrow inside.

Opening ceremonies: If there's any guest you'd want to have on hand for the Olympics' opening ceremonies, it'd be Zeus olympius. That's a species of fungus that makes its home on Mount Olympus, the mythical home of the Greek gods (including Zeus, the star of the show). It's found growing on the dead branches of pine trees. The IUCN notes that Zeus olympius has recently been found in one other location on Earth: an area of southwest Bulgaria, near the Greek border.

David Minter

The fungus known as Zeus olympius has been found only on dead branches of pine trees on Greece's Mount Olympus - and recently at a spot in Bulgaria.

More of the natural world's medal winners:

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Alan Boyle is NBCNews.com's science editor. Connect with the Cosmic Log community by "liking" the log's?Facebook page, following?@b0yle on Twitter?and adding the?Cosmic Log page?to your Google+ presence. To keep up with Cosmic Log as well as NBCNews.com's other stories about science and space, sign up for the Tech & Science newsletter, delivered to your email in-box every weekday. You can also check out?"The Case for Pluto,"?my book about the dwarf planet and the search for new worlds.

Source: http://cosmiclog.nbcnews.com/_news/2012/07/27/12993008-mother-natures-olympians-crowned?lite

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Best Buy customers returned Samsung tablets after mistaking them for iPads...

Amid the flood of court documents being released as part of the ongoing Apple vs Samsung courtroom drama, Ina Fried from AllThingsD notes the following line (emphasis mine):

Samsung was forced to release a bunch of documents it had been keeping under seal that show the likeness between its products and Apple?s. Examples outlined in the documents include comments from Samsung workers discussion similarities with Apple?s products and reports Samsung got from retailer Best Buy that Samsung tablets were being returned because customers thought they were getting iPads.

It's Best Buy customers plural, so we know it's more than one. But no number is given, so we don't know it's more than two. We have not idea how many Best Buy stores the customers were spread over either. It makes for a great headline or pull quote. It may or may not make for good evidence in court. But it almost certainly will get some attention online, and be the subject of a few jokes.

But seriously, how many people really bought a Samsung tablet thinking it was an iPad, took it home, and then at some point discovered it wasn't? And at what point did they discover it wasn't? How many really didn't know vs. how many had second thoughts and decided they wanted an iPad instead?

And does that say more about Samsung copying Apple design motifs, Best Buy not properly interacting with their customers to assure they're getting what they want to get, or customers just being inattentive? Remember how hard it was for our own Seth Clifford to buy an Android tablet at Staples?

It's going to get sillier before it gets saner, folks.

Source: AllThingsD

Apple Vs Samsung

Galaxy Tab 10.1

Ipad

News

Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/c0FqCxkkAM8/story01.htm

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Looking At The Reasons You Might Need Dallas Pest Control Services

The home that is troubled by pests can be uncomfortable ans unhealthy. Making sure you take the steps to keep your free of pests is important. While there are several Dallas pest control companies available for helping you take care of this issue, making sure you choose the best one is necessary for your house to be pest free.

Parents with children or pet owners may worry about the traditional chemicals used in pesticides being harmful. Because of the side effects of some products used to kill bugs and rodents, many companies are finding that green ingredients work just as well. The greatest benefit of green pesticides is no harmful effects come with using them. You can find out more about these kinds of products by talking to pesticide experts.

Many homeowners deal with the onslaught of ants. When you can not leave food or drink uncovered because of ants in your kitchen, it is time to call a professional. In some cases, an entire colony can live under house. Indoor areas of the house over a colony can experience thousands of them trailing throughout the whole house. Some people may be allergic to fire ants and could have a serious allergic reaction if stung by one ant. Taking out ants before they grow larger in numbers starts by contacting professional exterminators

Nobody likes to think of cockroaches being in their kitchen. However, kitchens and bathes are prime areas for these disgusting bugs. Roaches carry diseases that can be harmful to your family. By calling professionals trained to get of these bugs, you greatly lower the risk of anyone in your family becoming sick. Roaches leave behind filth that can allow the contraction of serious diseases.

Rodents can cause damage in your home in several ways. These creatures chew up important documents and tear up expensive wallpaper. However, the worst part of mice or rats moving into your home is the collection of diseases they bring as well. The droppings and urine left behind on your counters or floors is a serious health risk. Make sure you hire someone with experience to rid your house of rodents.

Finding the company you can count for ridding your house of pests is important. Learn from other families you know about the companies they may have hired in the past. Check out the internet and read customer testimonials. Taking the time to research the backgrounds of companies allows you to make better choices about them. Look at the Better Business Bureau listings for comments made about companies you may be researching.

Some services for helping you to stay free of pests can be ongoing at your home. You might consider the aerial misting system for outdoor use in the prevention of mosquitoes. Maybe you need constant protection from termites. Signing up for future scheduled treatments is a wise idea as well. These are services you should inquire about at the company you are considering. Some companies do not provide these types of more specialized services.

Choosing the best Dallas pest control services also means you are choosing to live in a cleaner and healthier home environment. This is a choice important to families with children. Take the time to find out how your home can always be free of pests.

You can find a complete review of the benefits of hiring a pest extermination contractor and information about a reputable Dallas pest control company at http://www.berrettpestbedbugandtermiteremoval.com/about now.

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Keeping Replacement Windows NYC Things Simple With Easy-To ...

Keeping Replacement Windows NYC Things Simple With Easy-To-Use Home Improvement Advice

Taking on a home improvement project of any kind can be stressful and challenging if you are unprepared for that project. Getting helpful tips and information before you begin your project is going to make the process of improvements less of a challenge. Find useful tips by reading this article.

When you buy new appliances to improve your home, don?t just set the old ones out by the curb to take up space in the land fill. Take some time to find a local recycler if they are broken. If they still work, donate them to your favorite charity or sell them for a few dollars to someone who needs them.

If you do not have a friend or family member on hand to help you out with what you are doing, it is normally very easy to find cheap labor for assistance. If you live near a university, you can put up an ad asking for a student to help you out.

On a cool day, visit every room of your home and pass your hands over every door and window to check for drafts of cold air. Adding or replacing your weather stripping can help increase your heating and cooling systems by as much as 20 percent. Adhesive brush and PVC sealant are other alternatives; each should set you back no more than fifty dollars.

Before removing and replacing old wood floors attempt to refinish them first. In many cases, the original wood flooring of your home has a great deal more value than if you were to replace it. At the same time, many wood floors can be refinished and look as new Vinyl Replacement Window Company as ever with less cost than replacing the wood floors altogether.

Painting is an easy do it yourself home improvement, but remember to always use primer. Sometimes you may be tempted to skip the primer but it really produces an excellent surface for the application of fresh paint. Also having a coat of primer beneath the paint will bring out the paints true color.

You should ask for proof of insurance before hiring a contractor to do any work on or around your home. If something goes wrong while the contractor is doing work on your home and he does not have insurance, it could be very difficult for you to get the new damage repaired. You just need to ask for their proof of insurance before hiring them.

Begin the installation of your new kitchen cabinets by drawing a horizontal benchmark line around the perimeter of your entire kitchen. This level line will provide a reference point for you to measure from when installing your wall and base cabinets. Your benchmark line should begin at the highest point of your floor.

A good home improvement tip is to make sure the repair company your working with has liability insurance. If they don?t have liability insurance, you could be at risk of losing a lot of money if the job isn?t done well. A quick step of verifying their insurance is all it takes.

When it comes to home improvement, be sure to consider the best option for exterior lighting. This is important mainly for energy consumption, as motion detectors will ensure that light is provided in the specific areas only Window Fix Inc Aluminum Windows when absolutely needed. Otherwise, leaving a light on overnight will add up over the course of a year.

If you are the proud owner of a home with a slate roof, a good thing to do is clean it regularly. Do what you can to keep it in good condition and it can last 75-200 years. It is not nicknamed ?the hundred year roof? for nothing.

Replace old and outdated sliding glass patio doors with french doors. The look is bold and modern, something that new buyers will really appreciate. It?s the kind of small touch that is quick, easy, and inexpensive but will give you the most bang for your hard earn buck.

If you have a limited budget for updating your home and want to make the biggest impact value-wise, tackle your kitchen. New counter tops, cabinets, flooring, fixtures and appliances can add both value and appeal to your home if you decide to sell it, and you can enjoy the updates yourself if you plan on staying a while.

When you have made the decision to re stain your deck surface there are many different kinds of stains on the market. Some of the options are clear stains, semi-transparent ones, oil-based stains, solid color stains, and toners. Each have their own advantages and disadvantages, do your research and find the right one for you.

Now that you have learned some helpful tips and information about home improvement, you are ready to get out your tools and take on the challenge of improving your home. Take your time and carefully consider what you are doing and you will appreciate all of the work you have done when it is complete.

Source: http://thunderbird-software.com/147/keeping-replacement-windows-nyc-things-simple-with-easy-to-use-home-improvement-advice/

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